San Marina, Paris

An excting brief to design a new concept for the San Marina store in Paris which is flexible for roll out across Europe. San Marina asked that their basic principle of not using a stockroom be retained in a clutter free refreshing environment.

Consideration was to be given to clear display of accessories, designated spaces to try shoes on and a clear distinction between male and female shopping areas. The merchandising, instore graphic and window displays were all part of the brief